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Bongo Flava in Your Ear

Bongo Flava in Your Ear

In the late 1980s, a new version of music used by the youth to express hope, problems, emotion and expectations of society emerged in Tanzania. This new genre of music, called Bongo Flava, was a fusion of different melodies and sounds influenced by R&B, American Hip Hop and African rhythms spiced up with lyrics recited in Swahili. The melodies are harnessed from bass guitars, drums, and keyboards.

Over the years, this genre has grown and is resoundingly popular. It is also developing unique traits different from Western Hip Hop, its mentor. In Tanzania's Swahili, the word bongo means 'brains' and is a common nickname used to refer to Dar es Salaam, the city where the genre originated. The founding youth were looking for that Dar es Salaam flavor, using the brains to survive in the fast growing capital city, thus Bongo Flava, shortened from 'Bongo Flavor'.

To extend into their influence into international market, artists are now mixing in English lyrics but retaining Swahili to grip the local market. Bongo Flava is now a dominant sound on the airwaves in Tanzania and across the east African region.

Download some today!

13 Nov 2012 11:55 PM    tag: Exclusive
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